|IPTV to Double – Creativity Required|
European IPTV operators will double their share of the region's pay-TV market by 2014, according to a new report published by Pyramid Research.
Europe's IPTV subscriber base is predicted to rise to more than 30mn and hold a 16% share of the region's pay-TV market.
Despite this growth, the report’s author, Stela Bokun, warns that the current economic downturn could have a negative impact on service adoption in certain countries.
Bokun advised service providers to offer "creative and affordable bundled packages" as a way to "mitigate the adverse effects of the economic recession on IPTV service adoption".
*These comments do not necessarily reflect the views of the FTTH Council Europe.