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IPTV to Double – Creativity Required

European IPTV operators will double their share of the region's pay-TV market by 2014, according to a new report published by Pyramid Research.

Europe's IPTV subscriber base is predicted to rise to more than 30mn and hold a 16% share of the region's pay-TV market.

Despite this growth, the report’s author, Stela Bokun, warns that the current economic downturn could have a negative impact on service adoption in certain countries.

Bokun advised service providers to offer "creative and affordable bundled packages" as a way to "mitigate the adverse effects of the economic recession on IPTV service adoption".

 

Read more at www.iptv-news.com or www.digitalspy.co.uk

 

*These comments do not necessarily reflect the views of the FTTH Council Europe.

 

15-06-2009 
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